Is it time to conduct a communications audit? Attend our next webinar and find out.

Mars & Venus for Information Professionals: Are your stakeholders hearing the message you intended to send?

8 April, 2008

11:00am US Eastern Time

Presenters: Ulla de Stricker, President of de Stricker Associates & Barbie Keiser, President of Barbie E Keiser, Inc.

As the world changes, libraries find that the communication vehicles they currently employ to keep in touch with thier clients (e.g., intranets, extranets, e-newsletters) may be a bit outmoded and are no longer doing their intended jobs. When this occurs, it might be time to conduct a communications audit to gather valuable insight into the particular communication vehicle your information center may be using.

The audit utilizes a mix of techniques, including:

• Conducting a comprehensive survey of users to assess how they use the library's communication vehicles
• Facilitating focus group discussions to delve more deeply into existing challenges and uncover potential solutions
• Holding interviews with selected clients to verify findings through actual on-site observations

If conducted properly, the communications audit should reshape not only the concrete website, intranet or e-newsletter, but the processes used to create, update and deliver them.

Register today. Make sure your stakeholders are hearing the message you intended to send.

Lorraine