Going Green for SLA

Late last year, SLA (the Special Libraries Association), began a going green initiative by asking all their exhibitors at their annual conference in June to think about ways to reduce or even eliminate their carbon footprint. This is a big challenge for large exhibitors like Dow Jones, who occupy 40' x 40' exhibit spaces with attendant superstructures, traditional construction techniques and massive amounts of paper handouts and interesting but eco-unfriendly give-aways.

As we began meeting with our exhibit design consultants, Atlantic Skyline, we also learned that going green does not come without considerable cost. Eco-friendly fabrics and dyes are more costly than conventional ones. Recycled carpets made from plastic bottles are more expensive than conventional carpets and reducing the amount of hard structures in a booth design requires skill and knowledge.

As we look forward to the June 15-18, 2008 SLA Annual Conference in Seattle (where better to practice going green than in the Emerald City) we have made some very good first steps. Here's what you can look forward to seeing - or not seeing - as the case may be:

• Use of Eco-Systems Dyesub Pillowcase fabric banners which use fabric and dyes much friendlier to the environment than traditional dye processes. Not only are they better for initial fabrication, but also better when they are ultimately recycled.
• Use of recycled rental carpet made from plastic bottles and re-used by others when we are finished
• We are recycling 95% of the 2008 booth construction for reuse in our 2009 exhibit in Washington, DC
• We are using local contractors when possible to reduce shipping impact, this includes local rental of all LCD panels and in-booth computers
• Eliminating about 90% of all printed booth collateral in favor of use of electronic print-on-demand documents
• Instead of physical giveaways such as pens, mugs, stress balls or other items we are featuring handwriting analysis as the booth ‘give-away’ and we are using recycled paper for the handwriting analyists to use
  

None of this is rocket science, and this is only the beginning effort, but we all need to start somewhere in thinking about how to reduce the impact of our global carbon footprint. We look forward to seeing you at Booth 401 in Seattle and to showing off our green efforts.

So long for now,

Anne